Article by Screenafrica.Com
Published April 16, 2015
IROKOtv and StarTimes have signed an exclusive deal for two new linear TV channels: IROKO Play and IROKO Plus. Available across 14 countries, with a reach of 4.6 million subscribers, the deal signals a considerable investment in Nollywood entertainment for StarTimes, touted as Africaâ€™s fastest growing Pay TV operator.
IROKO Play, available in the StarTimes Basic Bouquet, will showcase classic Nollywood movies from 2007 onwards, with a new exclusive movie added to the schedule each month. IROKO Plus, in the StarTimes Unique Bouquet, will show premium Nollywood movies from 2011 onwards, with the addition of an exclusive new movie each week. As part of the 24/7 programming schedule, and in addition to the movies, both channels will also show behind the scenes interviews with the stars and magazine shows.
Jason Njoku, CEO of IROKOtv, says, â€œLaunching IROKO Play and IROKO Plus on StarTimes is an exciting milestone for IROKO. Weâ€™re known primarily for leading OTT content delivery across Africa through IROKOtv.com, but with digital migration spreading rapidly throughout the continent, now is the right time for us to diversify our distribution model and expand into the linear TV market. StarTimes are very much focused on bringing the very best entertainment to as many people as possible at an affordable price an ethos that is close to our hearts, which is why this new landmark partnership is so befittingâ€.
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Michael Dearham, VP of StarTimes adds, â€œThe deal with IROKO is a significant advance in our quest to become the home of premier African film and television content. Throughout the global African Diaspora, IROKO is synonymous with high-quality, cutting-edge Nollywood filmed entertainment and their extensive catalogue of prime-time Nollywood movies resonates well with StarTimesâ€™ vision to provide every African family access to high-quality digital entertainment. Our exclusive partnership with IROKO allows us to nurture an ‘axis of content excellence’, as well as more clearly differentiate our value proposition which in turn gives us the means to deliver the very best Nollywood movies and series to our subscriber-base.â€