By Abdi Ali
Published May 17, 2016
A French telecom operator has established a new sales office in the Nigerian commercial capital, Lagos.
The new office, that is additional to the existing customer support activities of Orange Business Services–the B2B division of the Orange Group–in Africa’s most populous country–is to “support senior IT decision-makers with strategies to grasp the market opportunities being brought by digital transformation.”
Giorgio Heiman, vice president in charge of Africa at Orange Business Services, says â€œThe expanded Orange Business Services presence in Lagos helps support the many Nigeria-based businesses who want to increase their business performance and profitability. We act as a trusted advisor to help our customers compete on an equal footing in what is rapidly becoming a global market. This includes competitive, high-quality IT services delivered in all countries in which they operate.â€
Orange Business Services in Nigeria supports both Nigeria-based businesses and multinational companies from elsewhere on the continent and beyond.
â€œWe place great emphasis on local presence in our markets. There are many growth opportunities in IT, particularly in high-growth markets like Nigeria and across West Africa, but these can only be harnessed if service providers have a local understanding of strategic, political and cultural sensitivities in a region. Orange delivers consistently reliable telecommunications across Africa, including in hard-to-reach places and in jurisdictions where the regulatory environment is still developing,â€ Heiman says.
In addition to West Africa, Orange Business Services is present across northern and southern Africa where it supports Customers by global customer service centres in Cairo and Mauritius.
Orange Business Services is an IT solutions integrator and applications developer that supports companies in their mobile and collaborative work-spaces; IT/cloud infrastructure; fixed and mobile connectivity; private and hybrid networks; applications for Internet of Things, 360Â° customer experience and Big Data analytics; and cyber-security.