By Juergen T Steinmetz
Published May 8, 2017
The Fédération Internationale de Football Association (FIFA) has announced Qatar Airways its Official Partner and Official Airline.
Part of a ground-breaking sponsorship package lasting until 2022, among the events to be sponsored by Qatar Airways shall include FIFA Confederations Cup 2017, 2018 FIFA World Cup in Russia, FIFA Club World Cup, FIFA Women’s World Cup and 2022 FIFA World Cup in Qatar.
As an Official Partner of FIFA, Qatar Airways will have extensive marketing and branding rights at the next two FIFA World Cups, with an expected audience reach of more than two billion people per tournament. The airline will also have visibility at competitions such as the FIFA U-20 World Cup, the FIFA Futsal World Cup and the FIFA Interactive World Cup, the world’s largest online gaming tournament.
Akbar Al Baker, Group Chief Executive Officer of Qatar Airways, said of the partnership on May 7, 2017, “Qatar Airways understands the power of sport in bringing people together in the spirit of friendly competition. FIFA, as the governing body of the world’s most popular sporting tournament, the FIFA World Cup, embodies the power of football’s popularity, and as such is a natural partner for Qatar Airways. We look forward to celebrating wins with the fans, being inspired by the artistry of the players, and to the excitement of each match over the next two FIFA competition cycles, until the 2022 FIFA World Cup, which will be proudly held in our home country, the State of Qatar.”
Fatma Samoura, Secretary General of FIFA, said: “FIFA is delighted to partner with the world’s fastest-growing airline, Qatar Airways. Known for introducing industry firsts, Qatar Airways is an ideal partner for FIFA as we prepare for the first ever World Cup in the Gulf region, the 2022 FIFA World Cup in Qatar. We look forward to working hand in hand with Qatar Airways to promote FIFA competitions and football around the world.”
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