By Irene Gaitirira
Published February 20, 2014
The world of business is becoming more and more competitive as an increased number of new start ups emerge. Businesses need to stay ahead of the competition by creating a strong marketing plan. This can include both online and offline promotion techniques.
With the increase in online marketing in recent years, some companies overlook the use of offline promotion, such as flyers, posters and banners, but these can be very effective at targeting new customers into purchasing products or services.
Roller banners are ideal for a number of different uses, but are widely used at trade shows and exhibitions to entice new customers or clients to your stand. They need to be eye-catching and colourful with minimal text in order to make them stand out. Your key business or product messages should be displayed on such a banner. A deal or special offer can also be promoted on the banner to entice people to use your company – a well-placed banner has often been the difference between a business folding or carrying on trading.
There are many different printing companies available online that you can order a banner from at an affordable price. Simply use a search engine to bring up results for many of these companies. It is a good idea to compare several in terms of quality and price in order to find the best value for money. Some companies also have quicker turnarounds than others. Be sure to factor in any delivery costs, as this could well bring the final price up a lot higher than expected. Some printing companies offer free delivery on all orders or free delivery if spending a certain amount, so it is well worth looking out for these in order to save some extra cash.
Economy banners can make a cost effective solution if you are on a tight budget. Or if you have more money to play with, you can go for a premium version, which will be higher quality, but also more expensive.
If you are displaying your banner outside, be sure to go for an outdoors version, which will protect it against the wind and rain. It should be waterproof and heavy-weighted to stop it from getting ruined and falling over. This option is often more expensive than indoor banner designs, so if you can get away with advertising indoors, there’s no reason to spend the extra money.
Different size banners can be available to purchase. Mostly, they are tall and rectangular, but wide options are also possible. It depends on what the printing company offers. You will need to come up with your ideal design and budget and communicate this with them to see if they can accommodate this. Custom sizes may also be an option, as well as double-sided designs in order to attract customers from both angles.
A roller banner is useful for events, such as a celebrity appearance or festival. They may attract people to a stall or attraction, for example. They can even be used in shops to promote a special offer or a service. If you purchase more than one stand in the same design, some companies may offer an overall discount to help you save money.