By Irene Gaitirira
Published March 27, 2014
Competition is becoming fierce among businesses in the current economic climate. Each business not only wants to be at the top of its game but also to be better than their competitors by gaining as many new customers as possible, as well as keeping their existing ones.
Videos are a good way to promote a product or service, whether online or via television. They can work well as people often remember and become interested in more visual forms of advertising, rather than loads of ads with lots of text.
There are many types of videos to choose from.
Television ads can be big business and many companies will pay a lot of money for these. This is why big brands go for this type of ad as it can reach a mass audience in a go and, hopefully, boost sales. Brand new products are often launched in this way to help promote them as quickly as possible once launched and ensure that a buzz is created about them among customers.
Online videos that go viral work very well and can be ideal for companies on a smaller budget. These can spread like wildfire on the internet if done in the right way with a decent marketing campaign. If a video is unique, funny or includes a celebrity—which would be a coup if you could manage it—it may help to boost the number of viewership in a smaller amount of time.
Videos can also be produced for training purposes to teach employees new skills or to brief them on health and safety. These videos can be used over several occasions; this is ideal as, instead of someone having to explain things again, the video does it instead. Videos can clearly explain or show a situation clearly and allow employees to easily understand them via the usage of images and sound, rather than text, which is not always very motivating to read.
There are many other types of videos that can be done. A live event may be shot for promotional purposes or to make a record of it, perhaps to show to future clients. An event such as a concert may be recorded in order to sell as a DVD to those who attended the event, for example, fans of an artist. Web and conference videos are another type of video commonly used by companies that organise such events for people to come and present at.
It is easy to find a corporate production company via a quick online search using a search engine. It is a good idea to compare various companies in order to find the best value for money. It is best to not always go for the cheapest one however, as this may not always be the best. The cheaper companies could be cutting corners on service. There may be previous customer testimonials or portfolios with video examples available on the company’s website. It is recommended to check these out in advance so you know if the quality of the videos the company produces is what you are looking for. Different production companies offer different types of videos; so check out what services they offer on their websites.