By Irene Gaitirira
Published May 15, 2014
If you are planning a corporate occasion in the near future, it makes sense to put some real effort into it. This article suggests why it is a good idea to go for something more unusual; and why your business will benefit if you do.
Many people see corporate get together gatherings as dull and boring. However, it doesn’t have to be this way. Many companies are successfully creating events that people keep on talking about long after the event itself is over.
If this is the kind of angle you are going for, you need to make sure you plan ahead. It is worth starting by considering who will be attending your event. In most cases this will be colleagues and clients, although some events are strictly for one or the other. In the case of clients, you not only want to impress them, but you also want to make sure they remember your business and think highly of you as well. The idea is to ensure they come back to you whenever they need a service your business provides.
Some businesses think more in terms of providing an experience rather than a stuffy event. If your company traditionally goes down the route it always has in the past, perhaps this is time to make some changes. The best corporate events are typically the ones that break the mould. The question is: How can you break the mould your business has been in so far?
The answer is to think of some more unusual venues to try. Examples could include recording studios, sporting events and even famous venues that can be hired for an evening. Consider what might suit your business and your clients. After all you want to be sure they have a good time and you don’t plan anything too off the wall.
If you have ever put a lot of work into organising an event like this only to be disappointed when just a few people turned up, you may have stumbled on the solution. If you focus on picking a venue that will intrigue and interest people, they won’t resist. All that remains is to provide an engaging and enjoyable experience and you will probably guarantee more people will attend your events in future as well.
While some people see these events as costly with little return for their money, they don’t have to be this way. For example, some venues are cheaper than others: you don’t have to part with lots of cash to make your next corporate do worth attending. Aside from this you need to think of the long term benefits of such an event and not just the perks you get on the night.
Some business people make new contacts at an event like this, contacts that could bring in a lot of new and repeat business in the future. When you start looking long term you will see that a humble business event could produce far better results than you might think. The more you look into it the more you will understand the power of choosing an unusual and entertaining venue for an event. Your clients may be impressed enough to call you back with more business in the near future too.