By BBC World Service International Publicity
Published June 18, 2014
The global audience of BBC has increased to 265 million people a week.
According to the 2013-2014 figures released on 18.06.18 by Global Audience Estimate (GAE) that measures the combined reach of the BBC’s international services–BBC World Service, BBC World News, bbc.com/news and BBC Media Action–across the world, this is an increase of 9 million people on the previous year.
Russia has shown the biggest growth for a single market, with the audience more than doubling to 6.9 million weekly as people turn to the BBC for trustworthy and impartial news. The BBC’s Ukrainian Service also reflects this trend with its audience more than trebling to more than 600,000 over the previous year.
BBC World News TV shows an increase of five million viewers, taking its weekly audience to 76 million.
The Indian audience has grown, and shows signs of recovering from the last few years of decline. This comes thanks to investments in digital and TV for the Hindi Service; including the launch of the Global India programme on TV, which pulls in six million weekly viewers; and an increase in World News viewers. These increases more than offset the loss of shortwave listeners to the Hindi Service.
BBC digital news services have continued to grow, with an 8 million, or 21%, year on year increase bringing the digital audience to 46 million.