Kenya Tourist Board (KTB) has embarked on a major advertising campaign that will see it placing TV spots on BBC World News around the globe, alongside activity on BBC.com.
KTB, which is advertising on BBC World News for the first time, is running a 60-second spot throughout the day on the channel, leading through to June 2010. The ads will appear on the European, African, Asian, South Asian, and Americas feeds, giving the campaign global coverage.
KTB is also advertising on BBC.com, running its online banner creative executions alongside a 15-second pre-roll video. The European Union-funded commercials feature KTB’s new “Jambo” (“hello” in Kiswahili) slogan.
“To welcome KTB to BBC World News as a first time advertiser is tremendously exciting for us,” says Sean O’Hara, Regional Director at BBC Worldwide. “It is a major campaign across the day on the channel and running on each of our major global feeds, so a real vindication of our offering to clients looking for a worldwide audience.”
Murithi Ndegwa, Managing Director at KTB, adds: “We wanted a global campaign that would reach a first class audience and offer us the reach to place Kenya into our key source markets across the world. BBC World News is the perfect place for our brand and we’re confident the campaign will be a great success.”