By Iminza Keboge
Published February 26, 2016
Africa’s amusement, entertainment and retail industry could benefit immensely by participating in Dubai Entertainment Amusement and Leisure (DEAL 2016) show. Here, more than 300 exhibitors from 33 countries are expected to showcase what is described as cutting-edge innovations in the industry.
Sharif Rahman, CEO of International Expo Consults who organise the event, says, “The DEAL 2016 show is forecasted to boost Africa’s industry by bringing in to their market the latest innovations in their own entertainment and amusement sector. The continent’s rising number of developments will contribute to a bigger demand of services and equipment in its industry.”
DEAL 2016 plans to introduce the Amusement Operators & Franchise Showcase pavilion, which is set to host investors and decision makers in the amusement franchising industry. This section of the show is also expected to bring in real estate firms involved in shopping centres and mixed-use developments; theme park and FEC operators; retailers and education providers; event organisers and government figures.
Analysts say Africa, a US$2 trillion economy with six out of ten fastest growing economies globally, could benefit from DEAL that is touted as being the largest amusement and entertainment exhibition in the Middle East and Africa region.
DEAL 2016 organisers say the show shall ‘unveil state-of-the-art innovations’. They further predict the trade show shall grow from 35% in 2015 to 40% in 2016 as African participation ‘grow exponentially’ from 12% in the previous year due to what they describe as ‘rapid transformation of the African theme parks and amusement sector’.
Just like DEAL 2015 that “unveiled cutting-edge inventions, including 9D park rides and augmented reality games, among other family entertainment centre (FEC) equipment,” International Expo Consults says, DEAL 2016, that shall run April 19-21, shall have its own innovations to unveil.
DEAL 2016 show shall be held Dubai World Trade Center, Dubai, UAE.