By Abdi Ali
Published March 2, 2021

Magdalene Reddy, acting General Manager of Durban Filmmart Institute Moviemakers in Africa are invited to submit their projects for inclusion in a curated digital catalogue called Durban FilmMart (DFM) Content Shop.

The aim of this project by Durban FilmMart Institute (DFMI) of South Africa is to ‘create opportunities, engender inclusivity and champion access to markets for African filmmakers’.

DFMI says the DFM Content Shop ‘is a platform for producers with content ready for the market to connect with potential buyers, sales agents, distributors and festival programmers’.

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“Africa has such rich stories the world is waiting to engage with. The DFM Content Shop creates an exciting and important new platform where our stories can be accessed,” says Magdalene Reddy, Acting General Manager of DFMI. “Through its finance meetings, pitching sessions and masterclass programmes, the principal focus of Durban FilmMart has been to facilitate the creation and production of new African films. Now, the addition of DFM Content Shop within the Durban FilmMart structure provides a viable gateway for finished African product to reach the wider world.”

The DFM Content Shop, that will be presented on the digital market platform INCOPRODUCTION, is part of the 12th DFM virtual edition which takes place July 16-25, 2021.

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The aim of the Durban FilmMart Content Shop is to 'create opportunities, engender inclusivity and champion access to markets for African filmmakers'. DFMI say they shall select African and African Co-Production projects that are ready to be presented or in post-production from 2019-2021 in the following categories:

  • Fiction Feature Films (minimum runtime of 55 minutes) ready to screen or in advanced post-production stages;
  • Fiction Short Films (up to 55 minutes) ready to screen or in advanced post-production stages; Documentary Films (both feature and short length) ready to screen or in advanced post-production stages; and
  • Series (Web and Television) ready to screen or in advanced post-production stages.

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DFMI say the projects they will select will be presented exclusively to international programmers, sales companies, broadcasters, distributors, exhibitors, and talent agents.

While project submission criteria and procedure details are available on filmfreeway, the deadline for submissions is March 31, 2021.