By Abdi Ali
Published May 7, 2014
It doesn’t matter what your website is about; what matters is the quality of the content you provide for people to enjoy.
So how do you create the best content that will help your website show up in search engine results?
You might have given up trying to create content for your website altogether after the recent spate of updates by Google. You would be forgiven for thinking along the defeatist line that as soon as you try to stick to the new rules you end up having to change things again.
However it is worth thinking about the issue of quality. This is one thing that will never change no matter which search engine makes changes and what the changes happen to be. If you keep quality in mind whenever you sit down to write fresh content, you won’t go far wrong.
RELATED: More Than Half of LinkedIn and Twitter Users In Kenya Are Dormant
Of course you may still keep SEO – Search Engine Optimisation – in mind. People will still look for relevant information by using keywords that will take them to the sites they need. Let’s say for example they want to find information on cooking with chicken, and you just so happen to have a website on that very subject. You would create content with this in mind and with the ideal visitor in mind too. It can help to put yourself in their shoes so you can see what kinds of keywords you should add to your content. SEO content writing does not involve continually peppering your content with the same keywords over and over again, but it does involve being smart when using them.
In most cases you should already have a fair idea of the types of keywords your visitors will use to find your site. You can get this information from your analytics to make it easier to identify the best words to use. Don’t be afraid of using other associated words, too; they will increase your chances of being found for various phrases.
SEO content writing should still form the backbone of your content marketing campaign when it comes to driving more people to your website. If you didn’t use any keywords at all (which would be nigh on impossible regardless of how you did it) you wouldn’t get as much traffic. The key is to use them in good quality posts and articles that will provide value to your visitors.
Content writing is all about providing value and giving the visitors something for nothing. By focusing on providing quality you can ensure that more and more people keep on coming back for more. There is a saying that if you give you will surely get in return, and this definitely applies to good content. The more value you give people on your website the more likely it is they will remember you when they need to make use of your service or product.
RELATED: Food versus Fuel Debate to Aggravate Hunger for World’s Poorest
As you can see there is a lot to think about in this situation. However, the process of creating content will be made easier once you have these ideas in place. With practice your content will become better than ever, generating more reasons for people to visit your website and enjoy what they find there.
RELATED: World Bank Loan to South Africa’s Eskom causes Environmental concern
