By Abdi Ali
Published June 15, 2018
An official theme song to boost the morale of the Super Eagles team of Nigeria to go for glory at the Russia 2018 World Cup has gone viral.
The song titled ‘Dem Go Hear Am’ (Go Show Them) that was put together by Hip-Hop/Afrobeat musicians Olamide and Chibuzor Azubuike(aka Phyno), is reported to be currently enjoying massive airplay with more than a million downloads recorded across assorted media channels besides garnering 7.5 million social media impressions barely 24 hours of its release.
RELATED:Cameroon Grabs 4 Million Dollars as African Football Marks 60th Birthday
The song is produced by Aiteo Group, a partner of the Nigeria Football Federation (NFF) who are said to have signed a US$7 million sponsorship agreement with NFF in May 2017 to cater for the salaries of all national team coaches for a period of five years.
At a star-studded listening party for the theme song on June 9, 2018, Aiteo also pledged to donate US$50 000 to the team ‘for every unreturned goal’ scored at the tournament.
RELATED:How Imperial Presidency and Corruption Subvert Good Governance in Kenya
“Football is a phenomenon in Nigeria. You can see and feel its power on every street. It galvanises unity among our people, irrespective of ethnic or class differences,” says Benedict Peters, the Executive Vice Chairman of Aiteo Global Group. “As the World Cup kicks off, we solidly throw our weight behind our national team and its ever-effervescent supporters spread across the globe. We look forward to great football moments that will become historic as the Super Eagles play to covet the World Cup trophy.”
“Aiteo has been magnanimous, not just to the Super Eagles but in their contributions towards the revitalisation of football in Nigeria and Africa. Our partnership has returned impressive results; we are able to pay our coaches on time and keep our players well motivated. We are glad that Aiteo continues to exceed our expectations always. They are indeed deserving of commendations,” said Amaju Pinnick, President of NFF, during the launch of the theme song in Nigeria’s commercial capital, Lagos.
