By Khalifa Hemed
Published June 18, 2020
A Channel dedicated to premium hypercasual games has been launched.
The initiative of media companies Pulse and Good World Games, the Pulse Games channel shall be available on digital media platforms in Kenya, Ghana and Nigeria.
“We couldn’t be more excited to bring even more entertainment to our audience with this new addition to our content categories,” Yetunde Oyeleke, Director of Marketing at Pulse Africa says. “With the Pulse Games category, we’re offering an even richer digital experience to our users and this is strongly in line with our mission to engage Africa’s young audience and to lead in digital media innovation in Africa.”
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The new Pulse Games channel–Pulse Kenya Games, Pulse Ghana Games, Pulse Nigeria Games–is touted as being ‘a highly optimized lightweight gaming platform’ that not only offers ‘the best, instantly accessible HTML5 games from a variety of genres’ but also performs ‘efficiently even where connectivity and device capabilities are limited’. It shall offer all types of games including, but not limited to, ‘Puzzle, Strategy, Action and Adventure’.
“We are excited to power Pulse Games for Africa’s leading innovative media group,” says Gregory Sukornyk, Chief Executive Officer and Co-founder of Good World Games, and creator and owner of GameTrove that powers the Pulse Games channel. “The growing demand for mobile, hypercasual gaming has been rising dramatically across Africa as it has the rest of the world. We believe Pulse’s fast-growing audience will embrace the curated selection of gaming content our platform offers.”
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“With improvements in web design and mobile and desktop browser functionality, leading media publishers have a major opportunity to embrace Html5 gaming experiences to grow and engage their online audiences,” says Derrick Horner, Chief Strategy Officer and Co-founder of Good World Games. “We expect to see explosive growth at the intersection of online media and casual games across Africa, which could ignite more activity among everyone from mobile operators to handset manufacturers.”
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