By Abdi Ali
Published September 8, 2022
A campaign that celebrates emerging talents from across Sub-Saharan Africa (SSA has been launched.
The campaign that is dubbed Creators of Tomorrow is the initiative of Facebook that has been renamed Meta Platforms Inc.
Saying the selected Creators of Tomorrow are breaking out among their communities online, and are showcasing a best-in-class approach to video formats, technology and interactive entertainment,
the technology conglomerate says it shall work ‘closely with these creators over the next year, as they continue to grow their audience and turn their passions into professions across Meta technologies’.
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Moon Baz, Meta’s Creator Partnerships Lead in charge of Middle East, Africa and Turkey, says, “With this campaign, we aim to highlight creators who are innovating through tools such as Reels and short-form video content formats, as well as those who are leveraging, exploring new content formats such as AR/VR. We are excited to work closely with these creators, and we’re committed to help them grow their audience, build a business and unlock new possibilities for the future as we build for the metaverse.”
African creators have creatively used Meta technologies and apps, Facebook and Instagram to express themselves and tell the African story to Africans and people from across the world. Using fashion, comedy, food, travel and political commentary, over the years creators from sub-Saharan Africa have increased the recognition of the cultural contribution of the continent, improving its perception to the world.
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Meta will be hosting exclusive events across black Africa to celebrate the Creators of Tomorrow, sharing the latest news, tips as well as tools and resources across Meta technologies. In Kenya, Creators including Creator featured in the campaign will attend an exclusive brunch consisting of a Reels School, and in South Africa more than 50 Creators will attend a Creator Day filled with dedicated tailored workshops and training to help them thrive in this evolving digital and creator economy .
Meta says all Creators of Tomorrow will get the opportunity to attend the Europe, Middle East and Africa (EMEA) Creator Week in London, Britain, in November 2022. Here, Creators of Tomorrow will be joined by other regional Creators at various stages of their careers to collaborate, learn from one another, and continue to find inspiration in the future of content creation on our platforms.
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Creators of Tomorrow, according to Meta, is a global campaign, starting in Europe, The Middle East and Africa, and expanding to more countries around the world in the coming months.
SSA’s 10 identified Creators of Tomorrow are:
- Sheila Kwamboka AKA Kwambox (https://bit.ly/3xmFxw3), Kenya: A radio presenter who entertains her followers with her dance moves and bubbly personality. She is also a renowned MC and event host
- Kennedy Odhiambo AKA Crazy Kennar (https://bit.ly/3elgRx7), Kenya: An award winning Nairobi-based comedian whose content is centred around comedy addressing everyday experiences of young people
- Nadia Matovu (https://bit.ly/3wZyM2U), Uganda: An influencer, wife and business woman based in Kampala who uses her day to day life to create content that inspires her followers
- Pamela Mtanga (https://bit.ly/3KQzIw3), South Africa: An award winning multimedia entrepreneur. She’s a fashion and beauty content creator whose brand is rooted in authenticity, relatability and empowerment
- Ruth Ronnie (https://bit.ly/3RBGjga), Zambia: An award winning recording artist, live performer and content creator. She’s a versatile creative who is best known for her musical genres such dancehall, reggae, afropop, Rnb, afrosoul and trapsoul
- Ruvarashe Hapaguti (https://bit.ly/3cNAdKO),, Zimbabwe: An up and coming actress and content creator. Her content ranges from comedic skits to make-up tutorials which she showcases in an engaging way that her audiences enjoy
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- Mishaa (https://bit.ly/3KSJo9G), Ivory Coast: A dance enthusiast who shares her love for dance art and performances with her followers on social media. Ambassador of Trace music and Universal music Africa, Mishaa dances on African urban rhythms such as coupé-décalé, afro-beat, RN’B and many others, and shares her choreographies in Reels on Instagram and Facebook
- Saraï D’Hologne (https://bit.ly/3er8EY6), Ivory Coast: An artist painter who’s the head of an artistic universe dedicated to the interior and exterior wall decoration of the house called SARTAÏ. In Ivory Coast, Saraï is the torchbearer of natural hair that she proudly advertises on her social media accounts
- Fatou Jupiter Touré (https://bit.ly/3x1ThvP), Senegal: An actress, producer, UN ambassador, entrepreneur, and founder of the film festival Les Teranga. She has been named for the second time among the 700 most impactful Africans by the South African magazine Tropics. Her talent and love for theatre and cinema allowed Fatou to turn her passion into a profession
- Ngorbatchev Niang (https://bit.ly/3AM2Joa), Senegal: a fashion stylist, producer, and film director. He is the owner of “Ngorbatchev Maison de Couture” and “Ngorbatchev Nprod”. M. Niang is passionate about what make life more beautiful and aims to reflect this beauty through his clothes collections that he sells and showcases via Instagram and Facebook.
