By AFRIMA
Published January 1, 2023
Senegalese musician Youssou N’dour has urged African stars to come together to collectively amplify the heritage of African music during the 8th All-Africa Music Awards (AFRIMA) Festival.
The singer who is also a former Tourism Minister of Senegal, has also expressed his delight in seeing indigenous music like the Mbalakh of the Senegalese being spotlighted on the AFRIMA platform.
“All Africa Music Awards is the most prestigious ceremony dedicated to music and African artists and its diaspora. All the most beautiful aspects of Senegalese and African culture will be in the news for at least four days. I therefore invite all Senéglais musicians to come and celebrate African music together,” N’dour says.
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“It is important that we spread our efforts to promote inclusivity and ensure that the world can see the impact of AFRIMA at the global centre stage. African music is ours and it is up to us to preserve our heritage and share our art with the world,” says Angela Martins who heads the Culture Division at the African Union Commission that is co-presenting AFRIMA.
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As the world gears towards the 8th edition of the All Africa Music Awards, AFRIMA, which will be held from January 12 to 15, 2023, African music lovers are encouraged to keep voting intensively for their desired winners, using the voting portal live at www.AFRIMA.org and take part in the events on social media platforms (IG/TikTok – @afrima.official ; Facebook – Afrimawards; Twitter – @afrimaofficial; LinkedIn – AFRIMA). The voting process that determines winners at AFRIMA is audited by a globally renowned auditing firm, Pricewaterhousecoopers (PWC).
As announced at the conference, the delegates are expected to arrive on January 11, 2023 ahead of the AFRIMA ceremony scheduled to kick-start on January 12, 2023 with a Host Country Tour, School visit and gift presentation (as part of AFRIMA’s Corporate Social Responsibility), as well as a Welcome Soiree in the evening, in Dakar.
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The 4-day event continues on January 13, 2023 with the Africa Music Business Summit (AMBS) at the Grand Theatre in Dakar. The AMBS is Africa’s largest gathering of creative professionals in the music industry and it features workshops and panel discussions on issues and opportunities within the African music industry.
The festival will continue with high momentum at the AFRIMA Music Village at the Grand Theatre, which will be a free-to-enter concert featuring live performances from the biggest music stars across the continent.
On the eve of the awards ceremony, on January 14, 2023, the events will begin with Main rehearsals, Media engagements and a Courtesy Visit to the President of Senegal. There will also be a live recording booth at the venue for musicians across all five regions of the continent, and in the diaspora, to explore for collaborative recordings. The day’s activities will climax with a Nominees exclusive party.
AFRIMA will wrap up on January 15, 2023, at the 15 000 capacity Dakar Arena, in Dakar, with the live Awards ceremony broadcast by 104 TV Stations to over 84 countries.
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